Honestdoor Redesign Project
Company Overview
HonestDoor is a company that will tell you what any property in the city is valued at, the assessed price history, the date and value of previous transactions, annual property taxes, the neighbourhood growth rate and more, all at NO COST to you.
Project Overview
Honestdoor had never been through a UX design process, and the usability needed to be improved to ensure further growth.
Project Steps
Competitive Audit
Honestdoor Analysis
User interview
Initial Redesign
User Tests and Research
Final Redesign
I conducted some research on the buyers, sellers and realtors. I explored the demographics of homebuyers in Canada and their goals.
The research informed me of the users' goals and pain points:
High Brokerage Fees
Lack of sufficient and aggregated information for finding a suitable listing
Finding the best neighborhood and property
Bidding wars and offers that exceed the house appraisal value
Human bias in pricing
Persona One:
Blair, The buyer
Problem Statement
Blair, a busy career woman, needs a reliable and accurate source for checking real estate prices because she has no time to find and aggregate the information.
Blair is a 41-year-old project manager living in Vancouver. She lives with her cats and domestic partner.
Goals
Blair already owns an apartment, in which they reside. They are planning to purchase a second home as an investment
Frustration
Blair is having difficulty putting together all the information scattered around online in order to put in an appropriate offer.
Tasks
Blair’s Journey Map
Feeling
Opportunity
Action
Find Leads
Find A Realtor
Ownership
Prepare
Setting a budget
Looking for a realtor
Confused about the cost
Create a list of costs
Frustrated
Recommend Realtors
Finding options
Overwhelmed
Consolidate information
Making an offer
Concerned about charges
Send Newsletters
